Monday 21 March 2011

TOTAL GARAGE

The name alones suggests to car enthusiasts an oasis in a desert, a dream that brings smiles to ones face, or that indelible image of reality, simply a place to stack stuff and park car[s] outside. This elusive dream hampered by boogies boards, broken bicycles, golf clubs, lawn mowers [some which work] un-packed boxes, packed boxes, indoor laundry lines, freezers, fridges and of course the washer and drier.

I was invited by Ashley Webb of Classic Cars to be a part of six men and one lady as a market research response group. I am still puzzled why I was invited when introductions were made that explained their classic car collections, restoration reputations and extensive experience within the motor industry. But the common denominator was we all shared common beliefs, experiences and plans/dreams for that perfect garage.

For me, this was more than talking about “man caves” but seeing how a new product to market can be assisted in establishing an identity and fulfilling a “need” more than a “want”. I see this company establishing a valuable niche in the New Zealand domestic garage market and wish them all the best for the future.

But, rather than listening to me, you and your significant other should wander over to their display office and see why I was impressed.

TOTAL GARAGE
182 Great South Road,
Epsom, Auckland.
Phone 09 5245488
Email info@totalgarage.co.nz
Website www.totalgarage.co.nz